Max Lugavere

Episode 36 - October 27, 2015


Max Lugavere's family did not have a history of dementia, until his mother's diagnosis.


Now, he is on a mission to raise awareness for brain health & how we can make lifestyle and nutrition choices to help our cognition.


He's a masterful storyteller and is currently making a documentary (Bread Head) about his newfound life's work.


Connect with Max Lugavere: Facebook | Twitter | YouTube


Show Notes:

-Why Max made a documentary about brain health

-Why Alzheimer’s is such a shameful disease, and how we can prevent it

-What you can do to optimize your focus and improve brain function

-The challenges of making a documentary

-The key ingredients to great storytelling


Truth Challenge:

1. What two questions do you wish you knew the answers to?

2. What role does religion and spirituality play in your life?

3. What's something most people don't know about you?

4. What is one thing you are working on to improve yourself?

5. How would you use everything you shared to tell the story of your life?


Biggest Takeaways:

-Pursue your curiosities, and approach the circumstances that life presents from a responsible place, and for the greater good (as Max is doing with brain health, and his documentary Bread Head). Otherwise, we may never get the information and solutions needed to create change and prevent current issues/challenges from continuing to persist.


-The health choices we make have an impact on our brain activity today and in the future, so it's important to actively seek information/learning. Example - Nutritional choices are available that support peak cognitive efficiency (like healthy eating, and taking vitamins with magnesium, and fish oil).


-How to reach people regardless of what's on their radar, or what messages they are interested/open to receiving. Use different mediums (i.e. mix short form content such as videos, in conjunction with long form content), and different messages (use unique messages when communicating with different audiences, doing so in a way that creates value for each target audience specifically). Example - speak about optimizing brain health now & in the future when communicating with young people, instead of just talking about Alzheimer's prevention.


-Keys to good storytelling - 1) Raw vulnerability & authenticity (wear your heart on your sleeve). 2) Sharing the "why" (i.e. the purpose behind the story). 3) Completing & sharing a project is more important than "perfecting" it.


Links Mentioned:

-Check out the Acting Disruptive episode with Jessica Alba

-Learn more about the Bread Head movie


Episode Quotes

"Your art will only reach people if there is soul behind it."


"The road to an Alzheimer's cure has been littered with failure."


"There are 30 million people expected to be demented in the next 35 years."


"We can change our cognitive destiny by the choices we make."


“Don’t let perfect be the enemy of the good”


“Attention is the new limited resource”


“Don’t be afraid to wear your heart on your sleeve”


“Everybody has a distinctively interesting point of view”